Responsibilities of the position

• Assist in designing, implementing and managing the firm's overall marketing, business development and advertising strategies
• Develop performance metrics to ensure ROI on all marketing objectives and report results to the partners on a quarterly basis
• Develop measurable plans to increase Janover's visibility in the Greater New York Metro area to the firm's clients, prospective clients, referral sources and prospective team members
• Assist in developing and maintaining talent marketing strategies to ensure the firm's employment value proposition (EVP) is distributed through all appropriate channels
• Responsible for driving new business opportunities and identifying leads through a variety of marketing, advertising, and business relationship strategies
• Lead the coordination of firm sponsored events such as industry & specialty team specific CPE sessions, receptions, seminars and other networking events.
• Design advertising and promotion materials,for outside events & activities
• Design and manage all branded materials to include print, online, social media, direct mail and email marketing
• Ensure consistency of brand by establishing and maintaining standards throughout all brand touch points
• Manage firm's business development processes including pipeline report and assist with the preparation of business proposals.
• Manage all social media platforms including LinkedIn, Facebook ,and Twitter. Assist partners & employees with their own social media activities by encouraging regular updates, re-posting firm newsletters and technical alerts as well as responding to messages
• Prepare and respond to applications for awards and recognition relevant to the firm's business and industry
• Assist in designing, organizing and publishing monthly internal & external newsletters to the firm's clients, prospects, referral sources and staff
• Form relationships with key contacts with all media outlet, and write, edit & distribute press releases on a regular basis
• Other marketing, business development and graphic design tasks as needed